David Gaughran vs Self Publishing Formula (Mark Dawson)
David Gaughran offers a mix of free books and low-cost courses covering a broad range of marketing topics, making it accessible for authors on a budget. Self Publishing Formula (Mark Dawson) focuses on premium paid courses, especially 'Ads for Authors,' with a free podcast supplement, targeting authors willing to invest significantly in advertising skills. Gaughran’s platform is centered on his blog and books, while SPF emphasizes a structured course ecosystem and podcast. The main trade-off is cost versus depth: Gaughran provides affordable, broad education, whereas SPF delivers comprehensive, ad-specific training at a higher price point.
Pick David Gaughran
Pick David Gaughran if you want a low-cost or free introduction to book marketing with a wide range of accessible resources like blog posts and books.
Pick Self Publishing Formula (Mark Dawson)
Pick Self Publishing Formula (Mark Dawson) if you are ready to invest heavily in advanced, ad-focused courses and want structured, premium training from an experienced author.
At a glance
| David Gaughran | Self Publishing Formula (Mark Dawson) | |
|---|---|---|
| Pricing | Free + paid | Course $$$; free podcast |
| Pricing model | Free | Freemium |
| Free option | Yes | Yes |
| Platforms | — | — |
| Best for | Education & Community | Education & Community |
| AI features | No | No |
| Open source | No | No |
David Gaughran
davidgaughran.com
Marketing books/courses (Let's Get Digital, Starting from Zero).
Visit David Gaughran ↗Self Publishing Formula (Mark Dawson)
selfpublishingformula.com
Paid courses (Ads for Authors) + podcast.
Visit Self Publishing Formula (Mark Dawson) ↗See more options: David Gaughran alternatives · Self Publishing Formula (Mark Dawson) alternatives